Ho Chi Minh City River Festival Shines at the International Business Awards 2025, Boosting Tourism and Cultural Pride in Vietnam

Ho Chi Minh City’s River Festival has achieved remarkable recognition on the global stage, clinching two prestigious Gold Awards at the 22nd International Business Awards (IBA) 2025. This achievement underscores the city’s commitment to cultural excellence and positions it as a premier destination for travelers seeking rich cultural experiences. By receiving these Gold Awards, the festival not only earned international recognition but also played a pivotal role in boosting tourism. The city’s allure as a dynamic destination for cultural tourism is poised to grow, with travelers seeking out Ho Chi Minh City for its blend of historical depth and forward-thinking creativity.

The integration of state-of-the-art technology, including stunning visual effects and interactive projections, elevated the performances, making them both visually striking and emotionally resonant. The musical and theatrical performances, performed by nearly 1,000 artists, emphasized the deep cultural pride of the people of Ho Chi Minh City and Vietnam as a whole.

The festival’s remarkable success in winning two prestigious Gold Awards at the IBA 2025 further solidifies Ho Chi Minh City’s position on the global cultural map. ‘The Legendary Ship,’ which served as the highlight of the event, captivated audiences with its immersive storytelling. By blending traditional Vietnamese folklore with modern performance techniques, the show offered an unforgettable experience. The festival showcased not only Vietnam’s rich cultural heritage but also its evolving contemporary art scene, creating a bridge between the past and present.

This fusion of culture, innovation, and technology in ‘The Legendary Ship’ encapsulated the essence of the festival and its goal to push the boundaries of cultural expression. The centerpiece of the festival, ‘The Legendary Ship,’ was a five-chapter musical extravaganza that brought together nearly 1,000 performers. This grand production seamlessly integrated folk arts, music, dance, lighting, cinema, and modern technology, captivating audiences and leaving a lasting impression.

The third edition of the Ho Chi Minh City River Festival, set to run from November 29 to December 31, 2025, promises to be an even more ambitious celebration of culture and innovation. Building on the success of previous festivals, this year’s event will introduce ‘Timeless Bridge,’ a grand opening show that pushes the boundaries of performance art. Combining live musical theatre with film, music, dance, circus, and magic, ‘Timeless Bridge’ will take audiences on a journey through a futuristic world inspired by science fiction.

The show will incorporate cutting-edge performance technologies, including augmented reality, 3D projections, and interactive elements that will immerse the audience in the narrative. A dazzling display of lights, sound, and spectacle will transform the stage into a living, breathing world where time and space collide. The festival’s organisers are keen to showcase Ho Chi Minh City’s growing reputation as a hub for world-class cultural events. ‘Timeless Bridge’ is expected to attract thousands of visitors from around the globe, further bolstering the city’s tourism industry and solidifying its role as a must-visit destination for those seeking a blend of tradition and innovation. The integration of global art forms with local culture will provide an unforgettable experience for both local and international audiences, offering a taste of the city’s dynamic creative spirit.

The Ho Chi Minh City River Festival’s international accolades not only celebrate its artistic achievements but also enhance the city’s reputation as a vibrant cultural hub. For travelers seeking to immerse themselves in Vietnam’s rich heritage and dynamic cultural scene, the River Festival offers an unparalleled experience that combines tradition, innovation, and festive spirit.

The Ho Chi Minh City River Festival has become a must-visit event for both locals and international visitors. Its recognition at the International Business Awards has brought even more global attention to the festival, positioning the city as a top cultural destination in Southeast Asia. Visitors can enjoy a unique blend of performances, boat parades, and local delicacies, making it a perfect showcase of Vietnam’s cultural diversity and creativity. The festival’s success underscores the city’s growing appeal in the global tourism market.